Perfectly balanced, entertains everyone brilliantly

Engineered for bright cutting edge pictures and cinematic sound, this TV promises superior moments for your family and friends.

Picture | Extreme brightness, extraordinarily beautiful colours

Brings out the depth and detail in every scene. With extreme brightness and astonishing contrast, our TV delivers truly exhilarating pictures that are sure to entertain and delight all.

Remarkable contrast. Professional monitor core technology.

Puts you right in the scene. Similar to the backlight control core technology in our master monitors (professional monitors), XR Backlight Master Drive with a unique local dimming algorithm controls thousands of LEDs accurately for truly impressive contrast.

Over a billion vivid, real-world colours

See the world's colours with all the vibrance of real life. Our XR Triluminos Pro™ reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.

Crystal clear pictures. Refined and real.

Rediscover detail. XR Clear Image uses a custom database to intelligently convert your favourites to near 4K. Noise is minimised by XR Clear Image through zone division and dynamic frame analysis.

Even fast-moving action stays smooth, bright and clear

Forget about blur. XR Motion Clarity™ analyses movement across several frames and precisely synchronises the backlight with on-screen motion so you see clear, bright images, however fast the action.

Unmatched realism with XR Processor™

Powered for precision. Our XR Processor™ features a scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism.

Bring cinematic pictures home

Dive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully reproduce the creator's vision with Studio Calibrated modes developed through collaboration with Sony and the world's top streaming services.

Sound | Edge-of-your-seat sound, cinematic and dramatic

Sit back and enjoy expansive cinema-like sound. With two powerful side-mounted speakers reproducing clear sound from the screen, your family and friends will feel like they're at the cinema.

Theatre-like sound, perfectly matching pictures

Hear sound from exactly the right place. Not from beneath the screen but seemingly straight from the screen itself. With Acoustic Multi-Audio™, what you see and what you hear are perfectly matched.

Crystal clear voice. Precise dialogue.

No more muffled voices. Our new Voice Zoom 3™ recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.

Intelligent processing upscales ordinary stereo sound to extraordinary 3D surround.

Be immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. What's more, Dolby Atmos® and DTS:X® support provides unforgettable spatial sound.

• General Information
• • Manufacturer
  • Sony Corporation
  • Manufacturer Website Address
  • http://www.sony.com
  • Brand Name
  • Sony
  • Product Line
  • BRAVIA 7
  • Product Type
  • Smart LED-LCD TV